After the judging commission´s choice, the new brand will have to be approved by the International Olympic Committee. Following the approval process, which can last up to a month, the name of the winning agency will be published. The logo will be presented on December 31st, during the Copacabana Beach New Year´s party. “The creation of the brand and visual identity of an Olympic Games edition is a professional and planned process. We have to think of what Rio de Janeiro will convey to the world in images and words, and how this edition of the Olympic Games will be remembered”, explained Rio 2016 Committee president, Carlos Arthur Nuzman.

Still in the marketing field, the Rio 2016 Committee finalizes the Commercial Planning, which will the basis for the selling of partnerships of the event and will define the kinds of associations that will be offered to the market.
THE LAST 100 DAYS – Besides taking the four first phases of the selecting process of the agency that will create the Rio 2016 Games brand and welcoming the IOC Evaluation Commission, the Organizing Committee kept the rhythm of work in the last three months and presented its results in important international events.

At the end of April, Rio 2016 highlighted its presence at the SportAccord, one of the biggest sports conventions in the world, with over 1500 participants, which includes the International Sports Federations General Assemblies. President Carlos Arthur Nuzman was one of the participants on the panel “Change in the Geography of Sport”, while Sports Director, Agberto Guimarães, did a presentation about the department working plan. In the last months, a Rio 2016 Games progress report was presented at the IOC Executive Committee meeting, and at the Pan American Sports Organization General Assembly (ODEPA, in Portuguese).

In May, the challenges of organizing the Rio 2016 Paralympic Games were discussed at the International Paralympic Committee (IOC) Orientation Seminar, held in Rio de Janeiro. Representatives from Rio 2016 Committee and the three levels of government followed talks given by IPC executive director Xavier Gonzalez; Paralympic Games senior manager, Thanos Kostopoulos; and the Paralympic Games Project manager, Apostolos Rigas.

In June, twelve Rio 2016 Committee representatives took part in the Vancouver Winter Olympic Games debriefing, organized by the International

The ceremony took place at the São João Fort, in Rio de Janeiro, and had the presence of Rio 2016 Committee President, Carlos Arthur Nuzman; Army Commander, General Enzo Martins Peri; and the Rio 2016 Sports Director, Agberto Guimarães, besides Olympic athletes, Confederation presidents and military authorities. “It’s of no use to only have talented athletes in the sports courts if we do not have the support of a qualified team. The idea is to open up opportunities to professionals of more diverse areas connected to sports management, being them technicians, assistants, fitness coaches, physicians, lawyers, journalists and administrators”, explained Carlos Arthur Nuzman.

Agberto Guimarães explained that the first courses of the partnership will prepare workforce for the Rio 2010 Olympic and Paralympics Games. “We need to prepare a series of professionals for the Rio 2016 Committee board, such as sports facilities managers, competition managers and referees”, said Rio 2016 Committee Sports Director.

According to the protocol of intentions, the Physical Education School of the Army will lend the facilities for the realization of the preparation courses and seminars, besides lending the laboratory to help with the preparation of the athletes, utilizing actions linked to sports science. The activities are open to military and civil people.

The signing ceremony was held at the Palácio do Planalto, in Brasília, and also had the presence of the Rio 2016 Committee president, Carlos Arthur Nuzman; Minister of Sports, Orlando Silva; Governor Sérgio Cabral; Mayor Eduardo Paes; and the Brazilian Paralympics Committee president, Andrew Parsons. “For the Rio 2016 Games organization, it is fundamental that the responsibility matrix is defined. So that each government entity is aware of its aims and investments”, explained Carlos Arthur Nuzman.

The provisional order also includes constructions foreseen for the 2014 World Cup and should prioritize investments in seven ports (R$ 740 million) and renovations in 13 airports (R$ 5, 5 billion). The document makes the 2014 World Cup host city limit for debts more flexible, and permits that the National Economic and Social Bank (BNDES, in Portuguese) prioritizes financing concessions for enterprises linked with the Rio 2016 Games.

President Lula made sure to highlight that the government investments will be marked by transparency. “Brazilians will be able to follow where each cent will go at the transparency portal at the Republics Comptroller General. I will do anything that might be necessary to lead the way to a good accomplishment of the 2014 World Cup and the Rio 2016 Olympic Games”.

During the meeting, Rio 2016 Committee president made a presentation on the Rio de Janeiro Olympic project, explaining the impact of the event in Brazil and the attributions of the Rio 2016 Committee and the Olympic Public Authority (the inter-federative consortium made up by the three levels of governments and responsible for the execution of the Games infrastructure works).

Candidate Marina Silva praised the environmental actions foreseen for the Rio 2016 project and the benefits that the Olympic Games will bring to areas such as transport, sewage and sanitation, and security. But mostly highlighted the power of sport to unite the city and inspire youth. “All partnerships and contracts signed will be maintained, independently of who wins the election. An event such as the Olympic Games will open on our youngsters’ heart a window to a fair, diverse, sustainable and democratic future. As a Minister of the Environment, in 2007, this Olympic bid process was beginning and we made a series of suggestions for the environmental area. I was very happy to see that most of those are contained in the final project”, said Marina Silva.

“On each election, we invite the candidates to get to know the sports side. And this year the visit is even more special because of the choice of Rio de Janeiro as the host city for the 2016 Olympic Games. I was very glad to welcome Marina Silva and show objectives in a clear, open way”, said president Carlos Arthur Nuzman, that highlighted the Rio 2016 environmental project´s four policies: water conservation, sustainable energy, carbon neutral games and waste management.

Olympic athletes such as Carlão (gold medal in Barcelona 92), Robson Caetano (bronze medal in Seoul 88 and Atlanta 96 in athletics), Luisa Parente (artistic gymnastics) and Franco (beach volley); and the sports Confederation presidents were also present at Marina Silva visit. The Rio 2016 Committee is in contact with the other presidential candidates to make the same presentation.

At the ceremony for the beginning of the constructions, Governor Sérgio Cabral informed that the Metro Line 4 will be delivered to the population in 2015. “This is going to be a great legacy for the next generations. We are building the 2016 generation, which will have a lot better quality of life, which will live in a lot better city. And we said that while we were fighting to get the Olympic Games.”, stated the Governor.

Rio 2016 Games Organizing Committee president, Carlos Nuzman, present at the event, congratulated Governor Sérgio Cabral for the political decision of embracing the Games cause and believing in the investment in the city of Rio de Janeiro. “I consider this work as an icon of the transformation that the Olympic Games can do for a city”, stated Nuzman.

For the beginning of the constructions, 1,500 native plants were withdrawn, most of which bromeliads, from the area where the digging will take place. The plants were taken to the Botanical Gardens of Rio. The action shows the commitment Rio government has with the environment – a vision that will govern the procedures from beginning to end.

The event had the presence of Vice-governor Luiz Fernando de Souza Pezão, secretary Chief of Staff, Régis Fitcher, State secretary of Transport, Sebastião Rodrigues, Rio Games CEO, Leonardo Gryner and Rio 2016 Institutional Relations director, Agemar Sanctos, besides several other commercial association representatives and local population.

After going through the three phases and leaving behind 130 competitors, the companies Brainbox Design (PR), Dupla Design (RJ), Future Brand (SP), Gad Design (SP), Soter Design (RJ), Studio Lúmen (PR), Tátil Design (RJ) and Vinte Zero Um (RJ) will have by August 4th to present their proposals for a logo. To inspire the finalists, the Rio 2016 Committee got into the Olympic Day atmosphere gathering in the technical briefing three speakers with a great connection to the Games. Beijing 2008 bronze medalist, sailor Isabel Swan talked about her experience as an Olympic athlete. Brad Copeland, graphic designer and International Olympic Committee consultant for the Games visual identity, explained the creative steps of the Olympic brand. On the other hand, Theodora Mantzaris presented the case Athens 2004 Games Brand Program, of which she had been Design Director.

After the talks, Beth Lula, Rio 2016 Committee brand manager, presented the Rio 2016 Games concept and the briefing with technical specifications of the material that has to be presented by the companies. “It was a difficult job to appoint the eight finalists, since the level of the companies registered was excellent. We will have a brand of much success, which will make history in the Olympic Movement and in the Brazilian design. During the technical briefing, we pointed out that the brand has to reflect the local culture, but at the same time having global range; has to be aligned to the Olympic values, and avoid stereotypes and be inspiring for different audiences. Besides, it has to reflect the concepts of passion and transformation of the Rio 2016 project”, explained Beth Lula

Chosen to mark the beginning of the final phase of the selective process, the Olympic Day was celebrated for the first time in 1948. The date of June 23rd goes back to the foundation of the International Olympic Committee (IOC) by Baron Pierre de Cubertin, in 1894. In Brazil, the date coincides with the National Sports Day, and the effort the athletes that already dream with 2016 was an example mentioned by the Rio 2016 CEO, Leonardo Gryner, at the closing of the technical briefing. “The athletes that want to compete in 2016 are already training today, six years before. And they will face all kinds of difficulties to be at the Rio de Janeiro Olympic Games. As the event organizers, we cannot offer anything less than this effort and compromising. Let these athletes serve as inspiration in the elaboration process of the brand for, on the day of the announcement of the final result, the chosen company to feel as if receiving a gold medal”, said Gryner.

THE SELECTING PROCESS

The process for selecting the responsible company for creating the Rio 2016 brand started in April, when 139 companies registered to participate in the initial briefing. Eighty-six out of those presented the requested technical habilitation and qualifying documentation on the second phase. After the analysis from the Rio 2016 Committee team, 24 were selected for the individual interviews, which defined the eight finalist companies.

The finalist companies will receive a compensation of R$ 10 thousand. Concept, Originality, Creativity and Applicability of the brand will be evaluated. All finalist companies that hand in its creative proposal will receive a participating certificate as an honor for the contribution to the selective process.
The Judging Commission will be multi-disciplinary and made up of 15 members recognized on national and international levels, as previewed in the tender. The members will be selected by the Rio 2016 Organizing Committee for their experience in creation and approval of brand programs or for their distinction in the International Olympic Movement. The winning company will receive R$ 40 thousand for the brand creation and will sign a six month contract with the Rio 2016 Committee, with the possibility of renewal, for design services. Besides international recognition, the Rio 2016 Olympic Games brand will have exposition for the next six years and will be eternized in the future Rio 2016 Games images, broadcasted to billions of spectators around the world.

UPCOMING PHASES

8/04 – Creative Proposals to be handed in – Phase 5
8/06 and 8/07 – Judging Commission meeting and winner choice
Rio 2016 brand to be sent for IOC final approval

During the presentation, Rio 2016 president Carlos Arthur Nuzman explained the implementation of the organizing committee’s structure, including its organizational model and the next steps in the appointment of directors. Nuzman also provided details about the selection process to create the Games emblem, which began in May. The Games’ time logo is expected to be presented on December 31, during the New Year´s party in Copacabana.

The participation on the IOC Observers Program at the Vancouver 2010 Games, last February, and during the debrief in Sochi, early in June, were also presented.

“We showed the Executive Board the evolution of our work since Vancouver and how we are benefiting from the best practices of other organizing committees. For instance, our team participated in more than 85 sessions and workshops during the Vancouver 2010 debrief. We gathered valuable information and will certainly make good use of them as we prepare our Games Foundation Plan”, said Nuzman.

Nuzman also explained the process to create the Olympic Delivery Authority (APO in Portuguese) and finished his 20-minute presentation commenting on the development of the three levels of government in the areas of security and transportation.

The Organizing Committees of the Youth Olympic Games in Singapore 2010 and for the London 2012 Olympic Games also presented their progress reports on Tuesday.

In the technical briefing specific guidance on the content and shape of the presentation of the creative proposals will be given. The list with the finalist companies will be published on Monday 21st, at the end of the third phase, when the individual interviews will be done. After participating in the technical briefing, the finalist companies will receive a compensation of R$ 10 thousand to develop their creative proposals of the Rio 2016 Olympic Games brand. Concept, Originality, Creativity and Applicability of the brand will be evaluated. All finalist companies that hand in its creative proposal will receive a participating certificate as an honor for the contribution to the selective process.

The Judging Commission will be multi-disciplinary and made up of 15 members recognized on national and international levels. The members will be selected by the Rio 2016 Organizing Committee for their experience in creation and approval of brand programs or for their distinction in the International Olympic Movement. The winning company will receive R$ 50 thousand for the brand creation and will sign a six month contract with the Rio 2016 Committee, with the possibility of renewal, for design services. Besides international recognition, the Rio 2016 Olympic Games brand will have exposition for the next six years and will be eternized in the future Rio 2016 Games images, broadcasted to billions of spectators around the world.

COMPLETE SELECTIVE PROCESS CHRONOGRAM

The process for selecting the responsible company for creating the Rio 2016 brand started in April, when 139 companies registered to participate in the initial briefing. Eighty-six out of those presented the requested technical habilitation and qualifying documentation on the second phase. After the analysis from the Rio 2016 Committee team, 24 were selected for the individual interviews, when they had the opportunity of presenting and clarifying their doubts about the brand case presented on the second phase. With the closing of the interviews, the Rio 2016 Committee announced the name of the eight finalists.

4/12 – Publishing of tender

4/13 – 4/30 – Phase 1 subscriptions (Initial Briefing)

5/11 – Initial Briefing

5/25 – Envelopes with the documentations for the technical qualification to be handed in until 6pm – Phase 2

6/07 – Results of Phase 2 to be released and convocation of the selected agencies for Phase 3 (Individual Interviews)

6/14 – 6/18 – Individual Interviews at the Rio 2016 Committee offices –Phase3

6/21 – Results of Phase 3 to be released

6/23 – Technical Briefing Meeting – Phase 4

8/04 – Creative Proposals to be handed in – Phase 5

8/06 and 8/07 – Judging Commission meeting and winner choice

Rio 2016 brand to be sent for IOC final approval

“The effort, dedication and professionalism shown by each athlete and member of the Technical Commission during the Cup Eliminatory campaign, as also in the 2007 America Cup and the 2009 Confederations Cup, give us the certainty that the Brazilian Team will fight to accomplish the world 6th championship”, states Nuzman.

The BOC and the Rio 2016 Organizing Committee join the Brazilian Team supporters, sure of a beautiful participation on the South African fields. “ We are hoping for a victory over North Korea, to start our participation in the World Cup with excellence and go for the next challenges with confidence”, completes BOC and Rio 2016 president.